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Web design has become a large part of our everyday lives. It’s hard to imagine a day without the internet and animated graphics. Web designers use variety of tools and technologies to create web formatted imagery that works for its target market.

The Importance Of Website Design

Are you reconsidering your website design or planning on creating a new website in 2013? Technology is moving forwards and you have to stay ahead. Website design is the most important foundation of your online presence. It has to be spot on and make a good first impression on your audience. A business that still doesn’t realise the importance of having a good website eventually will lose brand awareness.

An identity not only matters to you as a person, but is crucial in business as well. Corporate identity is what defines you – it explains what your business does and why you do it. Therefore, before proceeding to establish your corporate identity, you need to carefully revise your business plan, your mission and values statement, and other documents that have the definition of what your company’s ethics. Afterwards you need consider what constitutes a good brand image, work on the logo, and foster the brand together with the positive brand image.

A logo can be interpreted as the ‘face’ of a company in front of consumers. It plays an important role in the success of a business. In a world that is inundated with heavily elaborate logos with loud colours and patterns, brands that have employed minimalist logos have suddenly started to look a lot more appealing.

Increase Your Conversion Rates With Affective Marketing On Your Website

All E-commerce platforms are different and all web designs are unique. However there are 4 guidelines that can be applied to 99 per cent of websites which don’t only want to attract visitors, but want to turn them into regular customers.