Corporate identity is the overall image of a business perceived in the minds of consumers. Its purpose is to facilitate the attainment of business objectives. Dyagonal consultancy can help you to build and maintain the corporate personality of your business.
How To Create A Corporate Identity
An effective corporate identity will make your business easily recognizable. Explain your company’s mission and values though consistent and memorable brand communications. Before creating corporate identity you need to establish your business objectives. Define why you exist and how you are different.
Ask questions and conduct surveys to figure out what others think about your organisation. This is a useful method to help understand whether or not you are sending the right message and need to change the public’s perception of your business.
Research other companies and understand the concept of corporate identity. Find out what you like and dislike and understand the necessity to stand out from the crowd. Think about your company’s goals and growth.
The creative process involves brainstorming ideas on logos, tag lines, brand guidelines and even uniforms. Visual identity provides the organisation with visibility and makes it recognizable. Create a website, business cards, branded stationary and other material such as packaging. Make sure your branding is consistent and customer oriented.
Always remain professional and avoid anything that may be offensive. Review your corporate identity at least once a year and keep things up to date.
Develop A Brand Identity With Dyagonal Consultancy
Dyagonal consultancy is a group of experienced professionals who can help creating corporate identity for any business. From concept creation to packaging and labelling Dyagonal has the capability to understand customers and achieve the best results.
To discuss your requirements email dyagonal at firstname.lastname@example.org or call T: +971505354612