A logo can be interpreted as the ‘face’ of a company in front of consumers. It plays an important role in the success of a business. In a world that is inundated with heavily elaborate logos with loud colours and patterns, brands that have employed minimalist logos have suddenly started to look a lot more appealing.
Read moreAll E-commerce platforms are different and all web designs are unique. However there are 4 guidelines that can be applied to 99 per cent of websites which don’t only want to attract visitors, but want to turn them into regular customers.
Read moreMany products are seasonal, and season can strongly inform business strategy. For example, cold drinks are popular in a summer, while mulled wine is a winter drink. Holidays affect the nature of greeting cards, and weather conditions affect all industry products. With marketing services, you can generate profit in any season by identifying human and social needs and responding to them accordingly.
In the world of the Internet, one of the most dreaded phrases is “bounce rate.”
A website’s bounce rate measures the percentage of visitors to a website that look at a single page and then click away to another site. If your bounce rate is 50%, that means you have squandered fully half of the visitors you have managed to get to visit your site in the first place.
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